Onboarding project | Pitch.com

Let's set up some context

Date : 27th October, 2024

Time : 3 PM

"Onboarding Deep Dive" at GrowthX had finished and I was just going through the Post Session documents and project brief. I understood that this time I need to take screenshots and make a PRESENTATION.

Now most of us have dreaded making presentations, right from college, let alone at our jobs. But there are some people like me, who love making presentations, but ofcourse, only if it is different everytime. I hate making same presentations again and again.

Now I start thinking about where do I make presentations. Options?

Microsift PowerPoint
Apple Keynote
Canva
Pitch.com
If I wanted to use AI, may be couple of AI presentation tools

I have been using Canva, but I am not really fan of using or customising their template. Hence I thought, let's use Pitch.com

Wait a minute!!!!!!!!!

"Did I just stumble upon a product for onboarding??????"

PITCH.COM

In simple words, Pitch.com is a presenation tool.

What does it do differently?

Pitch.com is a presentation tool built for teams to collaborate and make presentations in real time, to win deals at their workplaces.

Let's get into the users of Pitch.com

ICP 1 : The Wanderer

This person is a creative person, working at a marketing agency in Mumbai.

He is a marketing strategist, always looking for new ideas to pitch to his brands, new or old. He works with a content writor, designer, social media marketer, creative director and media planner.

He creates 3-4 presentations every week.

He has 2 pain points in life :
- It takes too much time for creating the presentation, too much sharing, chatting and communication gaps
- The dependibility of templates on his designer.

ICP 2 : The Boss Lady

This person leads a Sales and Marketing team at a D2C brand in Delhi.

She heads a team of 40 people, ranging from entry level employees to 7/8 years experience employees. She has to work with multiple people on multiple things. She works with marketing team, partnership team, sales team and also works directly with Founder on special initiatives. At any given point in time of the working day, she has at least 3 people in her cabin discussing something, usually via presentation or excel sheets.

She has 2 problems in her life
- She just wants to spend less time in small design changes in a presentation that her team creates
- She hates the time taken by her team to complete one presentation

JTBD for ICPs

Goal Priority	Goal Type	The Wanderer	The Boss Lady
Primary	Functional	Get The Draft 1 Ready	Get Me A Better Looking Version Of This Slide

Teardown Of Pitch.com - Onboarding Project - GrowthX.pdf

Nuances At Pitch.com

1. Pitch.com is somewhere between Google Slides and Canva

2. Canva offers design as first principle, but their templates are not very customisable

3. Pitch.com offers variety of formal templates, that can be used by agencies, corporates and startups alike

4. Users that come to pitch.com are usually "wanderers" from Canva and Powerpoint/Google Slides

5. All they need is Templates. Hence the JTBD for users that come on the website is TEMPLATES

Findings Of Teardown

1. Platform does not Anchor their users enough about their Principle Feature

2. Lack of "Aha Moment" in the onboarding experience feels very bleh.

3. They have passively promoted use Pitch.com with your teams, but that does not stand out.

4. The sign up process is lenghty, boring and digresses from JTBD

5. Templates are underdog converters for Pitch, the above presentation is also made on Pitch.com

The users are led to create teams on Pitch.com, and that is the success of the platform. Hence here are 2 hypothesis that should be the activation metrics

Activation metric 1

"Collaborate with 2 team members within 7 days"

Reason : If you collaborate with 2 people, that is 2 more sign ups, and 2 more sign ups may lead to at least 4 more sign ups. This way, the chain keeps on increasing, hence a good activation metric.
Activation metric 2

"Create 3 presentations with atleast 1 team member in one month"

Reason : For a user to really get accustomed to the template variety and derive the value by creating presentations in real time by collaborating, if the user gets to 3 presentations a month, this creates a habit and will work towards retaining this customer.